The app store team is not happy with our app

Hello. We have sugested couple versions of our app to them and now they have sent us here for more clarifications. We were hoping someone can share some knowledge on the terms and conditions of uploading a "good" app.

This is our app proposal:

Apple support Hello good day. We have come to the conclusion there is no need for us to have any codes in the app. We would like to share with the users an app, for sharing poetry, notes, quotes, stories and other ethical writen content. Mostly a place to express they're unique creativity. The suggestion we have is an app with a easy to use interface,  where they will find latest content uploaded, a search button, a history button (based on the device identity), contect creation option. The content upload is available to everyone. The uniqueness of this app is given by the:

• simpleness of the interface and easiness to be accessed by elder creative individuals who are looking for a safe and secured place to share theyr stories to the younger generations (who will be happily learning from them)
• easy reach for recently search content
• easy posting with minimum data usage
• non invasive and non tiering eye catching colors and commercials
• no fees and money requirements from the users who are using the app.

Here we attach a basic hand drawn schetc.

We would like to know what are the major points we lack, for the app to be aproved. Thanks