Apple Mapskit API & JS

We are a marketing vendor hired by chain/multi-location brand brands (think Starbucks, In N' Out Burger, Bank of America) to power their store locator and store pages on their website.

We currently use and pay Mapbox to support this locator product of ours and are interested in switching over to use Apple or Google Maps skins and features instead.

Does anyone know if a use-case like above is permitted with Apple Mapskit? Is there any cost associated or what are the tiers? I haven't been able to find this information anywhere beyond some terms in the developer program agreements.
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Apple Mapskit API & JS
 
 
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