we submitted our app for review after 1 year of development, and 4 months waiting to finally make payment and enable developer account.
After review, app was rejected for 4.3 reason design spam as there are already lots of dating apps in the store reason.
We have a unique audience and features (of course also common features like other dating as cannot be avoided chat, some like function etc), and a lof of users were looking forward to our ios version, they are still using the web and ask us every day when they can use ios app.
App got rejected and what is unfair is that we can mention at least 5 apps that are total trash in terms of features that do exist in app store same category and are our "rivals" published without any problem.
We submitted after 2 weeks a totally new concept for the app, new menus, animations etc to make it more unique so is not anymore under design spam.
Now it was rejected again for same reason and we are out of ideas what to change for the next submission.
Our designers and developers read all the documentations multiple times and we still have no idea what to change more.
The only thing I can think of is to keep add more features...
Any help with this or ideas from other devs ?
As I mentioned what is totally unfair is that a lot of other apps are published!!! and are very basic, even without reset password functionality, nothing totally empty.
This is completely crazy and unfair when you put 1 year work, would be totally fine if same game rules would be applied for all apps