Problem when viewing campaign data through App Store Connect

Question

Created Jul ’20

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Hi guys,

Our team creates a campaign link to track users' downloading. We used some internal device to do the testing. But we did not see any data in the App Analytics.

In the analytics section, it only shows "Due to data privacy concerns, items with fewer than 5 lifetime App Units have been excluded from this list."

Seems like we need more than 5 users download the app by clicking the campaign link. Do these users need to be the new users who never downloaded the application before?

Thanks very much for your help.

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Answer 1

alexander216 OP

Aug ’21

Hi there!

Apple’s App Store Connect Help states the following for App Units:

App Units

The number of first time purchases of your app made on the App Store on devices running macOS 10.14.1, iOS 8, or tvOS 9, or later. An app unit is counted when a customer taps the ‘Get’ or ‘Price’ button for the first time.

App updates, downloads from the same Apple ID onto other devices, and redownloads to the same device are not counted. Family Sharing downloads are included for free apps, but not for paid apps.

– https://help.apple.com/app-store-connect/#/itc21781223f

If users already bought or downloaded the app for free, they get tagged as “Installations” when they redownload the app.

We once tested this for a campaign with friends who didn’t bought the app yet. As expected exactly after the 5 purchases (aka App Units) the campaign appeared in ASC.

The answer is a little late, but maybe it helps someone.

– Alex

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