Why are Units > Product Page Views?

Question

SilverChile OP

Created Aug ’16

Replies 3

Boosts 0

Views 1.8k

Participants 4

I'm new to looking at App Analytics.

When I compare the number of units (as shown in Sales and Trends) with the number of product page views, there are well over twice as many downloads as product page views. How does this make sense? Assumption: user must go to product page to download, correct?

Thanks in advance for any clues.

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Answer 1

KMT OP

Aug ’16

Clues:

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Answer 2

NicolasDA OP

Mar ’18

hi SilverChile

Did you solve your question above because i so have more app units installs than product page views and it makes no sense to me either!

thanks

N

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Answer 3

RazvanSpak OP

May ’21

Hi SilverChile and NicolasDA,

The main reason is that users can install (or "GET") your app directly from the search results. They see your app title, subtitle, screenshots and app preview if you have one, and can download it without ever clicking on the product page.

Cheers,
/Razvan.

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