Hi,
My customer has a app which has been offered in the past for a $2.99 purchase without any in-app purchases. The customer would now like to change the app to be a free app with some free content and the rest of the content available as an in-app purchase.
The questions we have are:
(1) Is there any guideline as to how much of an app's content should be free compared to how much is unlocked by the in-app purchase? Is 5 or 10% enough?
(2) What becomes of the users who previously purchased the app for $2.99? Is there any way we can convert those users over to use the in-app purchase content automatically without requiring them to pay again?
Thanks,
Frank