Yes. I saw that. But to clarify, while /usr/local does exist and /usr/local/bin is in the default path, the path /usr/local/bin does not actually exist on a default configuration. I just checked two different machines to verify. So, if you were to attempt to create those links, the first thing you would have to do is create /usr/local/bin, if it didn't already exist, and create it correctly.
Don't read too much into the "BSD origin myth". It is true that macOS has a BSD compatibility layer, but that's not quite the same thing. macOS is a "melange" of a number of different origin systems. You and I, as developers, may use the Terminal and have things installed in /usr/local/bin, but that is very unusual for Mac users.
I'm not saying you shouldn't make command-line tools. Just don't forget who your market is, or isn't. The macOS platform itself is strictly niche at this point. You are worried about a tiny fraction of a tiny fraction possible users. You can serve that market with a package installer, or with executables that work on the command line for users who know where to find them. Just don't put too much effort into this endeavour. Put your time and effort towards iOS support, which has the most profitable market share and is the future of the Mac.