We're building a modern analytics tool for mobile apps. I personally applause to iOS 14 privacy changes but on the same hand, I'm a little bit worried about opt-in system for tracking as early surveys suggests most users won't opt-in. We'd love to build a tool that both respects privacy in Apple's spirit and gives developers a broad perspective on their business performance. I'd love to hear more clarification on cases where we don't have to ask for permission for "tracking"? Here are a few of gray area cases. Case 1 Do we need to ask for "tracking permission" if: 1) user's activity data is uploaded to the 3rd party analytics tool 2) users can be identified with email and/or identifiers 3) BUT it's only used for developer's business analytics and is NOT SOLD OR USED for advertising? In that case, 3rd party is solely providing a product to persist and analyze the data on developers behalf and it's not selling that data to anyone. ____ Case 2 Do we need to ask for "tracking permission" if: 1) user's activity data is uploaded to the 3rd party analytics tool 2) BUT we're only using anonymous identifiers generated on-device that can't be linked to the device? For example, we generate a new UUID on first app launch and use it to "identify" the user. No ID for Vendor is used.