Same issue here ... been driving me nuts for days. I just quit Xcode and retry. Also reboot watch and phone but most consistent is to just quit Xcode and try again. Sometimes works mostly does not. Also helps if you make some arbitrary change to the scheme and try again. Will try nickredding's solution but this is seriously frustrating. time passes ... (no its not the Hobbit -) Yeeeeee - thanks Nick - works for me too.

Sorry about that - maybe just talk to Apple, explain situation and ask for guidance on what to do or at least try to resolve it? It sounds pretty serious but maybe it is just a language issue.

I am also waiting - not nearly as long as you but much longer than the usual few hours it takes. I submitted a new app more than a week ago, very very simple one, but still waiting. After a few days I fixed some bugs and pulled it and submitted the new one, and now I have another one, but too scared to submit and that it will just delay more. This is crazy. Tomorrow will be a week an no word from Apple.

Hi mengke - how is it going with this? I have an app stuck in review. A very simple app but it has been in review for nearly two weeks, so I contacted them and got a good reply. I think you can do the same here? If you use this link you'll get some options to choose from. I think you should pursue this ... www.apple.com/itunes/go/itunesconnect/contactus

How do you set the app title in the OS? Not sure it is possible never mind allowed. I'm thinking though - why don't you use subtitle? Then app title is Super and sub is Duper App, so on store it displays something like Super Duper App but on device just Super.