First a little context. I recently had an app approved on July 23. On August 1st I tried to submit an updated version that included adding a label to the landing page, adding back navigation items to a few pages, removing some unused images from the resource folder and fixing a static resource reference bug. Now the issue. This update, minor in nature, was rejected with the note that my update resembles my own app. Here's the message: Guideline 4.1 - Design - Copycats Your app or its metadata appears to contain misleading content. Specifically, your app includes content that resembles Healthcare EQ. I did not change anything related to app names, bundles, etc. Just a few UI updates and I'm really struggling to get figure out why it's telling me I'm copying myself. Anyone experience this?