My experience suggests that they do put some internal flags when you are caught violating this rule. What is most frustrating, is that it seems like only 1-2% of App Store reviewers are actually aware of this rule.In my case, we've needed to perform consolidation twice. In 2017 we reduced the number of our apps, and in 2019 we were finally required to consolidate them into 1. I did not agree with their reasoning, but to be honest it doesn't matter as long as the rules apply to everyone. And they don't!What tends to happen is that one attentive reviewer puts a flag on you, and all the other 98% start paying attention then. However, if your competitors are lucky, they may continue running multiple apps and Apple will not pay attention to it. And nothing helps to solve this issue. I tried emailing all my contacts at Apple, tried to highlight competitors in Review Notes, responses in Resolution Center etc. Nothing works.If you would like to know how frustrating the experience was, I've written two posts on Medium about this about 6min read each: part 1, part 2.