Bc it was once offered for anyone lucky to realize its significance. It was quite a long time ago now and it was $100 bucks that scored you free downloads. Which then turned into Apple Music and a lifetime subscription. I only remember this bc one of my friends did it. When it was offered, nobody realized how amazing it turn out to be. I think it was prior to Apple Music monthly subscriptions and you paid to download songs or albums to yourself iTunes library. Again, it was some time ago.