DevKit - should iTunes content play?

Just got my devkit set up and tvOS 9.0 (13T5347I) installed and running.

Just wondering if the iTunes content is supposed to work or not?

For example, clicking on a movie at the top of the main screen just brings up a gray screen. In xcode Devices window I see:

Sep 19 17:20:05 Apple-TV TVSettings[191] <Warning>: #T:[Main] #Warning #SYSTEM : SETTINGS: city (Chicago) does not match time zone (America/Chicago (CDT) offset -18000 (Daylight)), using Chicago, U.S.A. instead.
Sep 19 17:20:07 Apple-TV PineBoard[47] <Notice>: #T:[Main] #Notice #PBAppLaunchLog : Process Manager launching com.apple.HeadBoard, from: com.apple.TVSettings, foreground: com.apple.TVSettings, focused: com.apple.TVSettings, switcherActive: NO
Sep 19 17:20:07 Apple-TV PineBoard[47] <Notice>: #T:[Main] #Notice #PBAppLaunchLog : Configure for Launch Running App
Sep 19 17:20:07 Apple-TV PineBoard[47] <Notice>: #T:[Main] #Notice #PBAppLaunchLog : Transition Controller from: com.apple.TVSettings, to: com.apple.HeadBoard, switcher: NO, app running: YES
Sep 19 17:20:08 Apple-TV UserEventAgent[23] <Warning>: Tracking com.apple.TVSettings (via activity)
Sep 19 17:20:39 Apple-TV PineBoard[47] <Notice>: #T:[Main] #Notice #PBAppLaunchLog : Process Manager launching com.apple.TVMovies, from: com.apple.HeadBoard, foreground: com.apple.HeadBoard, focused: com.apple.HeadBoard, switcherActive: NO
Sep 19 17:20:39 Apple-TV PineBoard[47] <Notice>: #T:[Main] #Notice #PBAppLaunchLog : Configure for Launch Running App
Sep 19 17:20:39 Apple-TV PineBoard[47] <Notice>: #T:[Main] #Notice #PBAppLaunchLog : Transition Controller from: com.apple.HeadBoard, to: com.apple.TVMovies, switcher: NO, app running: YES
Sep 19 17:20:40 Apple-TV TVMovies[161] <Warning>: Valid Context? yes. Resume options: {
     openURL = "com.apple.TVMovies://product/Cinderella%20(2015)/967532843";
  }, class: IKJSApplication

EDIT: Restarted device resolved it.