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Sorry if this has been asked before and discussed to death.I've been told by Apple Developer Support that at the time I submit my first app I will be given a one-time only oppertaunity to specify a Publisher/Artist/Seller name, if I miss this there is no going back. But in the same email conversation Support have told me the Publisher/Artist/Seller name is set as my company name and will remain, there is no oppertunity to change.Which one is it? Can someone please shead some light on this? We haven't uploaded any apps yet but do have draft apps with no attached code in iTunes Connect.Thanks!