Can you publish an unlisted app for tvOS? How to install it?

I have an existing unlisted app on MacOS. I'd like to launch a tvOS version.

However I can't figure out how the users would actually install the app. Unlike Mac/iOS, there isn't a browser for them to open the install link...

I assume they must install your app via TestFlight.

I have the exact same question. I need to distribute an app as Unlisted as explained in this WWDC video https://developer.apple.com/videos/play/tech-talks/10892 but I don't know how the users could access the link with an Apple TV.

Can you publish an unlisted app for tvOS? How to install it?
 
 
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