Hello,
I have a free app with monthly and yearly auto-renewable subscription as well as with a Lifetime one-time purchase (non-consumable). These subscriptions are promoted on the App-Store.
I understand that Search Ads Basic is currently more useful for paid Apps as we only pay for app downloads. The app revenue sells offset the campaign prices.
Search Ads Basic is too expensive for my free app as the percentage of users purchasing in-app purchases is too low compared to app downloads.
Search Ads Advanced is also too expensive for my app as pricing campaign is based on cost-per-tap.
So I would like to know if there is a way to manage Search Ads Basic campaigns also for promoted in-app subscriptions and/or for non-consumable in-app purchases. Like for paid apps, the idea is to offset the campaign prices with in-app purchase sells.
Many thanks for your help Have a good day