How to install custom iOS app from ABM on MacOS?

I want to install a custom iOS app (distributed via Apple Business Manager) on MacOS devices. I've confirmed that the app can run on MacOS via an ad-hoc distribution, however I can't figure out how to get it from ABM to a Mac device.

I am able to distribute the app to iOS devices via a MDM and/or redemption codes (from ABM), however the codes don't work for Mac devices and I don't necessarily want to register the Mac devices with an MDM in order to install the app.

I get the following error from the AppStore when attempting to install the app with a redemption code on MacOS Ventura:

This code must be redeemed in the App Store found on devices and within iTunes
How to install custom iOS app from ABM on MacOS?
 
 
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