What are the best ASO tools? Or services?

Hey BeverlyPenland,

There are so many ASO tools out there, but I recommend you TheTool to track your main ASO KPI and have a full overview of your ASO strategy performance, App Annie for market research, appkeywords.io to find new related keywords and SplitMetrics to A/B test your iOS store listing and improve Conversion Rate. Also, an attribution partner is needed to distinguish organic & non-organic installs, you should try AppsFlyer or adjust.

Feel free to ask anything related to ASO 🙂

Cheers!

These ASO tools is to monitor and capture specific keywords performance data, provide app developers with keyword analytics and suggest ways to optimize a mobile app marketing copy elements such as title, keywords set, description and provide an API to implement these changes to apps on the App Store or Google store app.

First, successful ASO results in a constant stream of new users who find your app in search results. These organic users are free, and they usually are more engaged and more loyal than users who discover your app via a paid campaign.

App store optimization (ASO) is a process or practice of improving the ranking of an App or any Application within App store such as Google Play.

Many of the tools will come at a high cost. Top ASO tools out there can cost upwards of $10,000 a year. For many app developers, that’s totally unattainable. The benefit of having an agency is that they already have access to leading ASO tools to boost your app. However, many app developers will want to give it their best shot alone, as I do. Try ASObot.pro, its main feature pay-as-you-go scheme. You don't need to spend monthly subscription money. Hope it helps you.

With Applytics.ai you'll be able to conduct comprehensive keyword research and identify the best keywords to target for maximum impact.

We use APPlyzer to track all our keywords with search score volumes for a affordable price compared to other platforms

I think App Store Optimization (ASO) isn't just about keeping an eye on keywords. Dealing with keyword combos in multiple languages can get pretty messy. Trying to do it through App Store Connect is almost a nightmare. That's why we're all about aso.studio and we're super happy with it. Handling keywords for different languages is a breeze with aso.studio. We also use it to quickly reply to user comments, especially with its translation feature, which saves us tons of time.

Take, for example, responding to user reviews – it might not seem directly linked to ASO, but solving issues for folks who leave 1-star reviews and turning them into 5-star reviews can seriously boost your ASO game. Like I said at the start, ASO is more than just keeping tabs on keywords.

Besides, aso.studio has loads of handy features, like managing in-app purchases and subscription prices, even setting them differently for different countries. Let's say you're getting downloads from a place where folks don't have much spending power. Your user retention might tank unless you figure out a way to get them to make purchases. And that could hurt your ASO. But if you can offer prices that match what folks can afford in that country, you could snag loyal users with high retention rates.

We use AppTweak for ASO. It is by far the most comprehensive ASO tool out there. They have extensive keyword research features in many languages and a great ASO timeline feature to spy on competitor metadata updates, A/B tests and In-App Events. They have a great support team and many recourses to learn about ASO.

Thanks for your recommandation! I'll contact AppTweak to try their solution!

I think it depends on your budget, there are many premium tools but they can be expensive. So if you're looking for something that does its job while being affordable, you could try GrowASO (platform I've built personally, so you can also reach out to me directly if you have any questions or need support). It is different from other platforms because it uses AI to automatically suggest new app listings based on traffic & difficulty estimates. You don't need to manually research a lot of data, and prices are much more affordable too.

If you’re looking for a powerful ASO tool, I highly recommend checking out ASO.dev .It’s packed with features tailored specifically for App Store Optimization, including real-time ASO tips, niche analysis, and multi-language support, which makes it easy to localize your app for global audiences.

One of the coolest things is that ASO.dev has native apps for iOS, macOS, and Windows, giving you full access to App Store Connect functionality right on your mobile device. You can translate your metadata, select your build, and even submit new app versions—all in just a few taps! It’s perfect for both indie devs and teams who want an efficient, seamless ASO workflow.

They offer a free 7-day trial, so you can explore it yourself without any commitment. Plus, with pricing starting at just $18 per month, it’s an affordable option for indie developers looking to optimize their apps without breaking the bank.