Update App Store Presence Without Pushing new Build

What is the issue ?

Appstore does not require that there are significant changes between versions.
They just ask you to tell honestly what you changed (in many cases, this is only "minor bugs correction")
And there are always minor bugs to correct (could be just typos or improvements of code that are not even visible to user, like making code more robust in some places, or generating with more recent Xcode…).

So my advice would be:

• get developers and non developers discuss the reason for change: that may give interesting ideas to developers

• generate a new build, even with minimal changes, with an incremented version number. That will require 10 minutes of work to development team.

• update the version on the store.

Thanks for the response! We don't want the developers to need to be in the loop at all for minor changes to the App Store. It's not a big cost but there's still a cost (In our experience, it's not just 10 minutes of work, taking into account communication, context switches, fixing build failures, etc.) to building the app so if our non-developer needs to make modifications to the App Store we'd prefer not to have to rebuild the app since there's literally no difference in the code for the app.

Editing description / images in the app store should be possible without any build to submit.

Android Store does that, much simpler to update app previews, etc....

PSA: Since 2021, Apple has allowed us to change App Store screenshots and video previews without submitting a new build. You can check the step-by-step guide on how to do so here: https://www.roger.ml/p/app-store-screenshots