Is it possible to control the Watch OS visiable to users by programming?

Now I am developing a Watch OS for a iPhone App.
The master branch of iPhone app will periodly update to Apple App Store.
I want to merge my branch to master branch, but need to control only some internal users can see and install Watch App.
is it possible? it is best to control this by a constant in program
Is it possible to control the Watch OS visiable to users by programming?
 
 
Q