SKAdNetwork: Is it 'last click' or 'first launch' attribution?

App & System Services StoreKit
rajsaby OP
Created Jun ’20
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Since same app can be advertised by multiple adnetworks, consider this scenario. Youtube shows Ad, user invokes in-app store sheet and install the app but does not launch it.
User sees Ad for same app in Instagram, invokes in-app store sheet. Since it is installed it will show open. User click on open and it launches the app. Whether Youtube or Google receive postback in this case?
Replies  2
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Views  936
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sschall OP
Jul ’20
Would really appreciate an answer here.

Does SKAdNetwork employ last click attribution…i.e. will the ad network still receive credit for an install if:

  • A user clicks on an ad and it launches the install dialog

  • The user decides not to install

  • At a later time, the user returns to the App Store and downloads the app

Thank you
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am0809 OP
May ’21
Did anyone find the answer to this question?
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SKAdNetwork: Is it 'last click' or 'first launch' attribution?
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