My solution was to make an IOS->watch app, install it on the iPhone and from the iPhone watch app install the application on the watch, when I run it on the watch it tells me that to do this I need to have developer mode and now is when Appreciate the developer button on the watch.
-- Develop and hello worlds IOS with watch target
-- Install on Iphone
-- Open watch app on iphone
-- Install watch app on list of watch app (iphone app)
-- Execute app on watch
-- Appear message... you need to be a dev mode on watch 8'''(
-- NOW you can SEE a new button dev mode on watch on setting-> privacy-> DEV MODE!!!