User Profile

From a Business and brand perspective, my app fits better under Lifestyle than Productivity - that is the current category. From a completely logical, binary, black and white POV, it's a productivity app. But, it only fits a certain kind of lifestyle, which is the reason that I want to change the category.My concerns: Is there a change of Apple penalizing me after changing it?How does this change affect my overall ranking? Ofc my app will not have a good ranking at first - because of keywords and the other variables, but will my number of downloads in the previous category come together to the new one?Will my reviews follow to the new category?If you have any experience with it, please, share. I couldn't find anything similar.Thank you so much!Rafael