This solved the problem as well on our side. Thank you @Blinkar.
Note for others: manifest.plist is the file on the server that drives Over-the-Air installation
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As we mentionned earlier @Blinkar finds out that it's a extra level of checks at the manifest.plist on the server that allows you to distribute your App over the air...
It's most likely you are using the same manifest.plist to distribute different versions of your App (maybe the Adhoc and the Enterprise one) through the same manifest.plist
Also open your Console.App and monitor the logs when you launch the app, you will be able to grab some information why the app doesn't open properly.
Bug has been filed under FB13164353
And also https://openradar.appspot.com/radar?id=5512372835844096
Thank you for the advice ... I wish it was a not a bug but my mistake