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According to the doc - https://developer.apple.com/documentation/storekit/skadnetwork/3566697-updateconversionvalue "Conversion values are a 6-bit value that the ad network or the app defines. The app decides when to update the value, which it can do any number of times before a rolling 24-hour timer expires. The 24-hour timer restarts each time the app calls this method with a conversion value greater than the previous value. When the timer expires, the conversion value is final and subsequent calls to updateConversionValue(:) have no effect" But what will happen if we call updateConversionValue(:) with a conversion value smaller than the previous value?
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