Loved the talk and the direction Apple is taking with the custom apps scenarios. It is funny you chose the custom travel app example as that is exactly what we deliver - custom enterprise travel apps. We run into a big problem amongst our and your Fortune500 customer case as MDM is not always an option: People remain BYOD and manage their own device Contractors, visitors need access to the app but are not on the MDM infrastructure. Apps get rejected in the App Store because of guideline 3.2.2 What would be your proposed solution for these scenario's?