Has anyone had any experience when keywords have been used in title, subtitle, description to NOT include them in the keywords field. As Apple recommend to maximize the number of words that fit the character limit by avoiding plurals of words that you’ve already included in singular form and duplicate words? Any tips and help will be really helpful
I'm not sure what Apple said is accurate. I get different search results using plural keywords versus singular keywords for certain keywords.
Right - certain. I'd also take Apple's suggestion with a grain or two of salt.
I think it depends on how hot the string is, otherwise.
birds vs. blunkies, as an example. As soon as a user types 'bir', the hits start coming in whether the intent is plural or not. birds risks being superfluous at that point. A less popular short string, however might need a plural to yield more relevant hits.
AppAnnie has some interesting keyword analysis tools, but it takes time to study and come up with actionable info. Just remember that what you study today changes tomorrow 😉
