I see that the UK, Australia, and New Zealand are going live tomorrow for Search Ads. Maybe I'm missing something, but is there really no simple "Yes, advertise there as well" option? From what I gather, you have to create a whole new campaign for each country, then duplicate your existing ad group into that campaign. This seems like a system that won't scale well and turn into a nightmare for a few reasons:
1) I have to do this for three countries, which is annoying for now, but will quickly become unmaneagable if I have to do it again for every other country that comes online this year.
2) Creating a campaign forces me to create a new ad group, and there doesn't seem to be a way to delete these empty ones. Now all my campaigns have the duplicated ad group from my master campaign, plus an empty ad group I can't seem to delete.
3) If I update keywords/settings in my master campaign (US) there's no easy way to propogate these changes into the other campaigns.
4) Why in the world are campaigns segreated by country and not language spoken?
5) Does this mean there will be no way to set my overall / daily spend caps and I have to manage each campaign (country) individually?
The emerging system seems like it'll be incredibly complicated. Perhaps this is built for developers with a whole team to manage this? I would love an option to just make my one campaign apply all around the world for English speakers in any country. Then, I can optionally add campaigns later for German, French, etc. (although for my app, most of the top search terms are language-independent. I realize this isn't common.)