"self" refers to the current instance, in the body of one of its methods.
"Self" is a placeholder used in two different cases:
1. In a protocol, it refers to the type that conforms to the protocol in any particular use. In Equatable, for example, it's used to require that the two values being compared are of the same type. It's something like a generic type parameter that you don't have to put between the <…> because it's deduced from the context of its use.
2. In a class/static method, it can be used as the return type, to indicate that the return type is the type of the class to which the method was sent, rather than the class in which the method is declared. It's similar to 'instancetype' in Obj-C.