iAd in my apps?

I am confused by the iAd announcement.


Does it mean I can no longer serve iAd in my apps?

Or only the advertising (by devs) are discontinued?


I currently am putting the iAd as top priority in most of my apps.

If it no longer serves, I guess it just defaults to the next one.

But when I updating my apps, I'd like to remove iAd if it is really gone.


Can some admin or Apple employee enlighten me on this issue?

Thanks.