I saw that in the Storyboard object library there is the AVKit Player View Controller. So I dragged it into the main.storyboard and hooked up a segue to a button. I added the prepareForSegue to setup the player but it isn't even getting that far before the following exception is thrown.
** Terminating app due to uncaught exception 'NSInvalidUnarchiveOperationException', reason: 'Could not instantiate class named AVPlayerViewController'
I have just updated to the official XCode 7.1 and the tvOS 7.1 GM although the project was originally created with Beta 3.
I quick hunt around the form found someone else using the segue to setup the AVPlayer URL and start playback so I assume it did work. Am I missing something?
I will try creating an new project Single View project template from XCode 7.1 to see if that works.