We have created a custom B2B app. In iTunes Connect it is set to only be available in the VPP Business Store and we have added the Apple IDs of a few customers' VPP accounts for testing before rolling it out further. The app is marked as 'Available in All territories'.
We ourselves are UK based.
It seems though that only VPP customers whose accounts are also UK-based can actually see our app on the VPP Businesss Store. It does not show up for non-UK based accounts (US and Canada tested so far).
I guess that something is wrong somewhere as I am assuming customer VPP accounts don't really need to be located in the same territory (UK) in order to use the VPP store.
So is there something we are doing wrong or possibly our non-UK based customers.
Or are we totally misunderstanding the VPP store and apps really are restricted to their 'home' territory??