Hi all,
Let's say we have an app named "MyApp1" with bundle id "com.myapp1" and have submitted it to AppStore.
Now, we add some new features to "MyApp1" and named this app to "MyApp2", also renew a bundle id "com.myapp2".
Technically, you could, and while existing MyApp1users can find it if they go looking, MyApp2 will just be yet another app as far as they are concerned.
As well, App Review might push back and want you to just do an update, which quite honesty, is what you should be doing when you simply add new features to an existing app.
Be sure to have your reason(s) for adopting such a scheme ready should App Review ask.
If this is about charging for updates, consider using IAP/subscriptions, instead. If this is about hiding an app with a negative reputation, it might be better to fix it rather than play a shell game 🙂
