Tie wallet to Apple pay

I know how to do a wallet loyalty card but how do I tie that to Apple Pay? For example, I went to Jimmy John’s today and when I used Apple Pay (not in the app) it automatically applied my loyalty card.

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I'm starting from scratch. In the ideal situation there wouldn't be an app, just the store card for the wallet. The vendor already takes apple pay, and just wants to switch from a paper wallet punch card to an Apple Wallet item.

Got it, thanks.


>how do I tie that to Apple Pay?


If an added card is properly tagged, the system will do the rest.


See: Making Passes Available


"Displaying Passes

Enable passes to appear in the appropriate context. Whenever possible, passes should automatically appear so people don’t need to manually locate them. When you tag a pass with date, time, and location information—it’s best to provide all three—the system automatically displays the pass when the user needs it, like the moment of purchase or when checking into an event."