I've started the Apple Search Ads Basic campaign for one of my apps I recently released. I'm getting a CPI around $0.50 and I've received about 20 installs. However, I've set the monthly budget at $200. Only about $11 of it has been spent.
Could something like this be caused by bad app metadata (screenshots, etc)? I'm trying to understand how Apple Search Ads works while trying to fix this issue. I thought the CPI would be very high if the ad isn't good (bad metadata). But now I'm beginning to doubt that the reason for a fewer than expected installs could be a sign that the ad (screenshots, etc) needs improvements.
Any tips on where to look will be much appreciated!
