Why i have Low impressions ?

Hi


Actually i m testing my app in australia with a budget $100 not daily cap ... but the problem is that my keywords have low impressions -20 daily.


I have tested put high bids $5-$7 daily but when i do that 2 things happend :

  • I get a average TTP of $1.5
  • my impressions are the same ... some days i have more impressions and somedays less


Is my keyword relevant ? actually my rank for a keyword is top 30 and appear in the title = YES



My other question is about search popularity... i m using a tool that change the graphic to a number


A keyword like facebook have a popularity of : 96

A keyword like sdfsfd have a popularity of :5


I m using keywords with a popularity around 40 or more so i think that exist volume here.....


Is this search popularity "showing the exact volume of this keyword" or the volume of this keyword in "Broad match" ?