App display name

I made an enterprise version of the app, which can download from the web.And set the app name in the plist file of the webpage.like this:

<dict>
                <key>bundle-identifier</key>
                <string> com.***.*** </string>  
                <key>bundle-version</key>
                <string> 1.1.0 </string>        
                <key>kind</key>
                <string>software</string>
                <key>title</key>
                <string> FAFC </string>      
 </dict>