Hey there,
we are using a Mobile Measuring Partner to watch the performance of our Search Ads and we always have different numbers between this two systems. We found some reasons for this difference (iOS-bug-version and "LAT on"-Users). Now the MMP Account Manager says, there are also a lot of users, who just download the app, but don't open it. She says 10 % of all downloads from Search Ads are affected by this user behavior. Can you share some of your experience? What is this rate (download, but don't open the app) in your app?
Thank you guys!