Conversion rate: Search Ads installs vs. in-app purchases made from these installs

Hi,


I am running a Search Ads campaign for a subscription-based app. So far I could not figure out where can I see the rate of Search Ads installs vs. in-app purchases made from these installs.


The closest I could get is App Store Sources in the App Analytics Tool, but it is merely a number of users who discovered the app by tapping on Search Ads, not real conversions.


I believe it would be advantageous to see, how many users who installed the app from Search Ads ended up with an in-app purchase. Overall, the conversion rate in Search Ads terms doesn't bring any useful info in case of a subscription-based app.


Any advice?


Best,

Roman.

Replies

Apple Search Ads does not currently have the ability to let you track conversions specifically for subscriptions unfortunately. As you've said, only was is to look in App Store Connect at new subscription sign ups.