Hi,
I am running a Search Ads campaign for a subscription-based app. So far I could not figure out where can I see the rate of Search Ads installs vs. in-app purchases made from these installs.
The closest I could get is App Store Sources in the App Analytics Tool, but it is merely a number of users who discovered the app by tapping on Search Ads, not real conversions.
I believe it would be advantageous to see, how many users who installed the app from Search Ads ended up with an in-app purchase. Overall, the conversion rate in Search Ads terms doesn't bring any useful info in case of a subscription-based app.
Any advice?
Best,
Roman.