The brand name of our company has dropped to 800 in the first place. How can we restore the ranking of our company brand words?
I don't know how Apple's algorithm is adjusted, and the weight of our brand words is reduced.Now Apple users search for our brand words are not related products.
If we knew how to do that, we'd all be ranked #1 for our keywords.
I suspect your original ranking had nothing to do with keywords, which don't matter if the brand isn't backed up by an otherwise attractive product that survives over time.
Forget about keywords until you strengthen your branding. Once that happens, keywords will take care of themselves.
