1. Tapping the Ad will take you to the store listing. Tapping GET will download the app. Tapping counts as a CPT.
2. Relevance is based on a number of factors, including those you have listed.
3. Budget is per app and for a month.
4. What do you mean?
5. CPI is Cost Per Install (the amount spent to acquire the user and get them to actually download the app from the advert) and CPT is Cost Per Tap (the amount spent to get the user to tap on the advert but NOT install it). You will only spend up to the maximum CPI for an install. CPA will likely be the same as CPI as CPA is Cost Per Acquisition (the amount spent to acquire a new user).
Hello, I'm not to Search Apple Ads so I need one help.
For Advanced version, does CPA bid means that I will pay only for installs, or it means that this is just a target but I will pay for any tap?
With Advanced, you can set a CPA goal which is what Search Ads will try and get for you but you will still pay for Taps, not Installs.
I work for a company which has built an automated Apple Search Ads platform that you can find out more about here: www.blackbox-platform.com