Search Ads campaign tracking in similar way to UTMs.

Hey guys! 🙂


As you are smart and bright people, maybe some of you could or already found a way to track Search Ads the same way as any other instalation/ activation campaign like UTM in Googles.


I have to know how many of my spendings are actuall active users, who went through the process of activation not only instalation. As for my other display and social campaigns I have UTM structure maybe any of you have an idea what to do with campaigns, which I place here.


They have good conversion price, but I need to know if any of people, who downloaded the product are active.


Thanks! 🙂


P.S. Have a great day!

Replies

If you follow the instructions here: https://searchads.apple.com/advanced/help/measure-results/#attribution-api you will be able to see which users originated from Search Ads and then have some more code to check when they are active depending on how your app is run.