We have a new app that offers professional sports handicapping picks that is currently live in app store. This is a free app that gives out a lot of free information for sports wagerers. If you want to get our picks then you have to subscribe with in-app purchase. We are running a national radio ad to promotion next week. Since we do not know when sports (MLB, NBA, NFL) will actually start I don't want to offer a free trial just yet or if we do can we offer open-ended trial? These radio spots were locked in months ago before COVID-19 so we are stuck.
Since we have to move forward and promote next week I want to ensure that users download app when hearing the radio ad. In order to get them to act now I will obviousily have to offer something to audience in future since again no sports are being played.
Couple of questions:
1. If we offer a free trial to everyone on initial download that subscribes can we keep extending trial until sports starts back up?
2. Can you promote a free trial through Firebase at anytime or offer a introductory offer to subscribe at anytime?
Or if you know a better way or suggestion I'd greatly apprecaite any and all feedback. My biggest concern is we have an expensive radio campaign. I want to offer them something to subscribe now if possible but do not want to charge them until sports starts back up.
The app is "Win60 Sportsbet Advisor" and need to figure out how best to do this for Apple and Google Play. We do currently use Firebase for push notifications.
Thanks again!
Matt
