How do I give my app free instead of its usual price?

Is there a way for me to allow certain customers to get my app for free instead of paying the actual price of my app? Like a coupon code, for instance?

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ShinehahGnolaum
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You could give them a promo code for the app (but they wouldn't be allowed to review it, if that's what you're going for).

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chuckc192000
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I found it in App Store Connect, but the Generate button is grayed out.

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ShinehahGnolaum
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