Can I do this with my new app?

You mean without the -app- getting approved?

Why do you need to avoid the process?

How many followers do you have?

Quoting the ASRGs:

"The App Store is a great way to reach hundreds of millions of people around the world. If you build an app that you just want to show to family and friends, the App Store isn’t the best way to do that. Consider using Xcode to install your app on a device for free or use Ad Hoc distribution available to Apple Developer Program members."

Note that Ad-hoc profiles are only good for one year, but not beyond the dev account's period of validity.