Something happened on March 8th that has caused attribution of App Units in App Analytics to be completely bass ackwards.
If you view App Units and split them by Source Type, you will see what I mean.
In all our apps, we see a crash of Search and Referral App Units by 90% or more, and Browse App Units increase accordingly.
This is 7+ apps over two different accounts.
And every other person I have asked in the business see the exact same thing.
It has been 11 days since this happened, and I've yet to receive any acknowledgement from Apple's side that this is a problem.