Hi,
I have 3 different In-App purchases in my app.
I'm using Facebook Analytics & Firebase SDKs. Both show similar statistics. Facebook Analytics, for example, shows the following statistics, related to In-App purchases for a last 90 days:
- Initiated checkout: 169
- Purchase Cancelled: 123
- Purchases: 46
So, amount of completed purchases is about 28% of the total initiated purchases! Why so many purchases are cancelled? Is this the normal ratio? May be I'm doing something wrong in my code? Can anybody share purchases ratios with me.
Thank you.