I just started playing with Search Ads Basic, so I don't know much about it yet.
I want to see on App Analytics (itunesconnect), how many people who download the app via a Search Ad (basic) actually purchase the app (via in-app purchase). The normal way I do this is to attribute a campaign to the link, then monitor the performance of that campaign in App Analytics. But there's no way to do this with Search Ad Basic I guess.
How can I see how much IAP revenue is coming from Search Ad Basic?
The reason I want to know this: it will determine my Search Ad Basic budget!
In App Analytics (itunesconnect) -> Sources -> Campaigns, is there a way to get Search Ads Basics to show up as a campaign?
Or some other way on the Sources page?
There is no way to view this in App Store Connect but you can add the Attribution API from here: https://searchads.apple.com/advanced/help/measure-results/#attribution-api to see which users have come from Search Ads and then track whether they have made an in-app purchase. You could then store this in a database, such as Firebase, which also allows other tracking tools.