What am I doing wrong?

I started a search ads campaign yesterday but have only had 5 impressions for our new dating app i2i. I'm not sure why we're not getting more. I have set the default CPT at £1 (I'm in London) is that the problem? Should I up it? I have 23 keywords, some suggestions from the system, some competitors etc. What should I tweak? Thanks for your help and advice, this is all new territory for me.

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juliamacm
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Quoting from https://searchads.apple.com/help/overview/


There are many factors that affect whether your ad receives impressions, including relevancy and bid amount comparative to your competitors, and the number of times users on the App Store are searching for apps like yours.

Impressions are not guaranteed, but there are a few things you can do to improve your chances:

  • Increase your max cost-per-tap bid. Many developers raise it gradually while tracking results.
  • Turn on Search Match for automatic search term matching
  • Analyze Search Match results to identify search terms that are performing well and add them as bidded keywords at a higher cost-per-tap.
  • Turn off or limit audience refinement to expand your reach.
  • Check your CPA. If you set your CPA goal too low or below your maximum CPT bid, you may miss out on valuable impressions and conversions.


Also, see this thread from last year for discussion:

https://forums.developer.apple.com/thread/65051


>Thanks for your help and advice


Heads up...ignore spammers trying to steer SA newcomers towards their own ad services - they're just after your personal info, so be careful.

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KMT
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