An app for each school

The review guidelines used to warn against apps that targeted very small audiences - I think the current verbiage found in 4.3 says the same thing now.

Perhaps if you detailed why an iOS app is important, say, versus a modern HTML5 website that could provide both iOS & Android support out of the box without having to run a review gauntlet, someone could offer suggestions, etc.

You could create a single app for a single school. You might then be able to create a second, almost identical app for a second school but the AppStore might point to 4.3 and require that you generate a general app that can be individualized to any school.

But think about it. If your app, say you titled it "My Elementary School Info" ,was available nationwide, and any school could create their own version, wouldn't that be cool? You could create a lite version that allowed anyone to explore how it would work. If they purchased an IAP then they could secure their school's name/location and become the "administrator" for entering the information for that school. Imagine 100's of school's doing that across the US. You could create a version in French for schools in St. Marteen or France.

Any single user (i.e. parent of student) would only need to individualize the app once. They could select from a dropdown list or use a map - or the administrator of theior school could send them an automated email with a link to download the app and using:

-(BOOL)application:(UIApplication *)app openURL:(NSURL *)url options:(NSDictionary<NSString *,id> *)options{

it could individualize itself at launch.

Thank you PBK. Your response was very helpful and has given me a lot to think about. I am very grateful that you took the time to share your thoughts.

You'll get busted by 4.3 eventually. In fact, they call out schools/universities, right in the guideline. You are essentially looking to white label your business, meaning that any school can put their logo on your app, but it is all the same app. Unfortunately, Apple doesn't like the white label business model, so you are SOL

There are actually apps doing this already, like Mathletics, Raz kids. So each school gives the teachers, students / parents the school login AND the individual login for students.

But for some other cases , e.g. the Church example i saw in another thread, 4.3 guideline doesn't make any sense.

Religious people would search for their own church on the app store naturally, say Michigan state Pentecostal ABC church or whatever. The problem is if it was under one container app, the religious person would most liklely unable to search for the app since there can only be 100 characters in the keyword field and there is no way to fit all church names in it.